Solid Ground: Transforming Social Media Engagement Through Video Content

Objective

Solid Ground, a St. Louis-based construction and deck-building company, approached VideoPunk with the goal of expanding its social media presence, driving higher engagement, and increasing brand visibility across multiple platforms.

Challenges

Before working with VideoPunk, Solid Ground struggled to reach a broader audience. Despite their quality craftsmanship and engaging on-site content, they faced limited follower growth and lacked consistent engagement on social platforms. They needed to amplify their brand’s voice and establish a consistent content flow to connect with potential customers.

Solution

VideoPunk developed and executed a robust social media video content strategy focused on delivering high-quality, engaging, and custom-tailored videos. The strategy was crafted to boost engagement and interactions across key social platforms: Facebook, Instagram, TikTok, and YouTube.

• ‍Content Types: Custom video content that highlighted the team’s expertise, project updates, tips, and behind-the-scenes looks into construction processes.‍
• Target Platforms: Facebook, Instagram, TikTok, and YouTube.‍
• Content Consistency: A steady flow of video posts designed to keep the audience engaged throughout the quarter.
  

Within the first quarter of collaboration (June – August 2024), the strategy delivered remarkable results across all social platforms:

Social Media Growth

• ‍Facebook Followers: +41.57% increase (from 378 followers)‍
• Instagram Followers: +719.05% increase (from 172 followers)‍
• TikTok: 54 new followers with no prior presence on the platform
  

Engagement and Reach

• ‍Total Impressions: 468.58K across all platforms
  • Instagram: +3,628.81%
  • TikTok: +108,508.89%
  • Facebook: +192.05%‍
• ‍Post Interactions: +391.79%
  • Instagram: +2,532.65%
  • Facebook: +1,526.32%‍

Top-Performing Content

One of the most successful videos garnered 61.77K impressions and 846 interactions on TikTok, highlighting the company’s expertise and innovative solutions in deck-building.

Conclusion

By partnering with VideoPunk, Solid Ground transformed its social media presence, significantly increasing its reach, engagement, and community growth. The consistent flow of tailored video content positioned them as an authoritative voice in the construction industry and created a sustainable foundation for continued brand expansion.

Ready to elevate your social media strategy with engaging video content? Contact VideoPunk today!

Take a closer look at the creative video content and social media posts that helped Solid Ground transform its online presence.